This property had been previously leased on a short term basis and once those tenants, relocated marketing commenced with 1 month. The marketing campaign we selected for this property was simple and straight forward – it needed to stand out amongst the competition.
The advantage of this office space was that it was already fitted out. The incoming tenant had the choice whether to utilise this fit-out or start again. As the features of the property were already above average, we felt professional photos should be taken and used across both print and digital mediums.
Great photos and the elite listing on realcommercial.com.au had immediate effect. Within days we received the first enquiries which led to inspections.
The office area had a GLA of 179qm* and was offered inclusive of fit-out and furnishings. The office fit-out was what attracted the new tenants at the time and this certainly proved to be the difference in the end.
This case study is a perfect example of how to market and lease a great a property that had plenty of competition from the surrounding areas.
A property presented to the entire market with its best features highlighted in a strategic and professional manner will always gain enquiry and inspections. It is then up to the appointed agent to negotiate the best deal for their client.
|Method of Lease:||Private Treaty|
|Marketing Time Frame:||2 months approximately|
|Lease Date:||1st November 2014|
|Lease Rental (GROSS + GST)||$66,230.00 pa|
|Lease Terms:||3 years|